The Flow Agenda
CLIENT:
For this shoot, I created an image library for The Flow Agenda, a beautifully designed journal made for busy moms who want to plan with more intention and ease. I’d worked with both the founder, Tiana, and her husband Eddie years ago when they were modeling, so reconnecting on this project felt like a full-circle moment. We captured lifestyle imagery, product shots, e-commerce photos, and founder portraits to bring her vision to life and reflect the calm, spacious energy the journal was designed to inspire.
Our goal for this shoot was to visually reflect the journal’s sense of calm, sophistication, and everyday luxury. From the lighting to the styling, every detail was designed to mirror The Flow Agenda’s mission: to offer working moms a planning experience that feels both elevated and grounding.
These lifestyle shots were designed to highlight The Flow Agenda’s versatility and sophistication. Capturing the journal in everyday settings, from a coffee table to a purse, these images were used across websites and social media to showcase its elegance in a natural, accessible way.
Working with Tiana, Eddie, and their kids was an absolute breeze—especially when you’ve got two photogenic models and their adorable little ones! With such a natural connection and charm, every shot turned out amazingly perfect.
To make these shots even more dynamic, Tiana brought in another model friend and her baby, adding some fresh energy to the shoot.
Each image tells a story, showcasing how The Flow Agenda fits into different environments—whether it's the kitchen, home office, or a coffee shop—showing how moms can use it in their everyday lives to stay organized and focused.
Having an image library like this is incredibly helpful because it gives you a range of photos to use across different platforms. Blog posts like the one above, along with social media, newsletters, and promotional materials, can all be supported with these versatile images to keep content fresh and consistent.
Check out this behind-the-scenes video that Eddie shot, giving you a peek into the making of our shoot day.
From setting up shots to capturing the perfect moments, it’s a fun look at the process and the creative energy that went into bringing these images.
Featured above are some of the pages from the current website (as of April 2025).